Ultimate
Service ®
Coldwell Banker Affiliates of Canada TM
and your sales representative are
committed to help you sell your
property. We will provide you with
Ultimate Service®
as detailed in the following 22 point
Seller Services Guarantee. We listen to
what's important to you. Together we'll
develop a customized service plan that
reflects your specific needs. We
guarantee
our service standards in writing.
The Seller
Services Guarantee TM means consistent,
predictable, reliable performance -
guaranteed!
1. Agency
Alternatives. We will review
the alternatives for agency
representation that are available to you
and to potential buyers - Seller Agency,
Buyer Agency and Disclosed Dual Agency -
and our representation of your interests
in the different agency relationships.
2. Marketing
Action Plan. We will present
to you for your approval a custom
Marketing Action Plan - a formal written
plan for marketing your property, based
on your needs and input. This plan may
include an open house, to be conducted
when appropriate and as agreed to in
advance with you.
3. Competitive
Market Analysis. We will
provide you with a current Competitive
Market Analysis, and will assist you in
determining the most effective list
price for your property.
4. Financing
Alternatives. We will show
you various financing alternatives for
buyers of your property, and discuss the
likely impact of each alternative on
your sale.
5. Estimated
Proceeds. We will furnish you
with an estimate of the proceeds you can
expect from the sale of your property.
6. Home
Enhancement. We will develop
a plan to enhance your property's
ability to attract buyers, as described
in the Coldwell Banker Home Enhancement
Guide.
7. Coldwell
Banker Action Team. We will
present your property to the Coldwell
Banker sales team. We will share with
you the team's review and
recommendations to help you realize the
best price obtainable for your property.
8. Promotion to
Other Brokers. We will
promote your property to other
reputable, professional brokers and
sales associates in the area.
9. Multiple
Listing Service. We will
prepare a plan for your property to
appear in the local Multiple Listing
Service. The information will be
submitted by the date we have selected
for the property's debut on the market
to achieve maximum impact.
10. Property
Information. We will make
information on your property available
to local and out-of-town buyer
prospects. Additional copies will be
available for sales associates and
prospective buyers at your property.
11. Direct
Marketing. We will prepare
promotional materials regarding your
property and arrange for their
distribution to target market areas to
attract potential buyers.
12. Coldwell
Banker Sign. We will place a
Coldwell Banker FOR SALE sign on your
property, to help generate calls to our
office from prospective buyers.
13.
Advertising. We will review
with you our comprehensive advertising
program designed to generate buyer
prospects for your property. We will
explain how the Coldwell Banker World
Wide Web site and our Canadian home page
can access additional prospects through
the Internet.
14. Seller
Disclosure. We will explain
the benefits of providing a written
disclosure regarding the condition of
your property, and if applicable, will
present your disclosure to buyer
prospects to assist them in preparing an
offer.
15. Home
Warranty. We will provide you
with information regarding a warranty on
the operating systems of your house, to
increase the marketability of your
property and help reduce your liability
to the buyer.
16. Marketing
Activity Report. We will
provide you with regular Marketing
Activity Reports to keep you informed of
competitive market conditions, buyer
activity, and the actions we have taken
to market your property.
17. Homefinding
Process. We will review with
you the Best Buyer® Guidebook to
acquaint you with the homefinding
process that buyers are most likely to
follow, including financial
qualifications, property selection,
financing options and closing
procedures.
18. Qualifying
Buyers. We will seek
financial qualifying information on all
buyers submitting a purchase offer. Our
goal will be to pre-qualify our
pre-approve the buyer through a
reputable lender.
19. Purchase
Offers. We will review all
purchase offers as they are presented,
and we will negotiate on your behalf to
reach a purchase agreement with terms
that are favourable and protective for
you.
20. Closing the
Sale. We will monitor and
inform you of the progress of the
transaction, including the satisfaction
of all contingencies and conditions
during the entire transaction.
21. After-Sale
Service. We will contact you
after the closing to follow up on any
remaining details or service needs.
22. Relocation
Assistance. We will provide
you with details about our relocation
and referral services, which are
available to you at no cost, regardless
of where you are moving.
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